
Aguad
Heritage Site - Panjim, Goa
Sept'23 to sept'24
Aguad is an experience based space located in Goa’s centuries old landmark - the seafront port and jail complete of the larger Aguada Fort. Opening its doors to its past, Aguad serves as an interactive venue to where the past and the present perfectly collide, representing Goa’s essence through a center for arts, culture, music, events and of course, sprawling views.
SOCIAL MEDIA STRATEGY , SOCIAL MEDIA MANAGEMENT, PERFORMANCE MARKETING, EVENTS PROGRAMMING, EVENTS PROMOTION, STRATEGIC PARTNERSHIPS AND COLLABORATION, CUSTOMER JOURNEY MAPPING.

BRAND AWARENESS
2.2 Cr

FOOTFALL INCREASED
30%

SALES FROM EVENTS
Rs. 3lakh

The work we did for Aguad required us to constantly zoom out and remind ourselves of the larger strategy, but also to keep zooming in to each of it’s verticals, making sure they are showcased with enough digital estate, communicating the uniqueness of each space. Our social media strategy was guided by very strong branding elements and guidelines, evolving it to create some beautiful and functional visuals.








Collaborating with Udai, founder of C Point Media, was not only something we thoroughly enjoyed doing, but served as a huge learning curve in setting up marketing systems and communicating with larger stakeholders. While C Point managed the larger business strategy, we were the designated team for all things marketing - from content to social media, from events programming to brand partnerships and collaborations. We would spend almost 6 hours each week on just communicating with different teams and ecosystems to make this project come to life in the way that it did - A huge challenge embraced!