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Badra Coffee

Coffee, RETAIL  -   Bangalore 

2024 (pre launch and launch)

Badra Estates, rooted in history, is dedicated to producing high-quality Arabica and Robusta coffees that reflect the rich heritage of Indian coffee cultivation. With a focus on sustainable practices, all coffee is shade-grown, handpicked, and sun-dried. The brand has successfully marketed its products not only within India but also to international markets, including Asia, Europe, the UK, and the US. Badra embodies a blend of tradition and modernity, offering coffee enthusiasts a unique taste of India’s coffee legacy.

Social Media Strategy and Management | Content Creation | Professional Photoshoots (Brand Film and Website Content) | Event and Marketing Collateral (Online and Offline) | Performance Marketing

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RAOS IN FIRST MONTH

1.8x

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ORGANIC

FOLLOWERS ON INSTA

3.2k

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AVG INCREASE IN IMPRESSIONS EVERY MONTH

38%

Our journey with Badra Coffee began in 2023, as we set out to launch this esteemed brand in India. Despite its longstanding legacy in the coffee industry, Badra sought our expertise to effectively introduce their products to the Indian market. At Brand Compass, we meticulously crafted a comprehensive launch strategy, showcasing their stunning estates spanning over 2000 acres on Instagram. We created a captivating brand film and tailored content for their website and social media platforms. To celebrate the launch of their four products, we curated an extensive launch event in August 2024. Our continued efforts in performance marketing have ensured a successful retail presence across various online e-commerce sites.

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Inspired by the vibrant Badra River that flows beside their Balehonnur estate in Chikmagalur, their passion for coffee is evident in every detail of their operations. As we’ve collaborated with them, we’ve come to admire their unwavering commitment to creating India’s most distinguished single-origin, shade-grown estate coffees.What makes this partnership truly meaningful is the personal connection we've built. We share a mutual respect for quality and craftsmanship, which has strengthened our collaboration. Together, we are excited to share the fruits of their labor with coffee enthusiasts, inviting everyone to experience the rich legacy of Badra Estates.

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Working with Brand Compass for 1.5 years was an incredible experience. They played a crucial role in building our brand from scratch, helping us establish a strong and engaging online presence. Their expertise in social media strategy, content creation, and brand development was evident in every aspect of our collaboration.

Akshaya, Marketing Manager - Badra Coffee

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