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Re-Branding Ourselves

creative agency  -   bangalore, milan, coorg

Sept'24 - oct'24

At Brand Compass Digital, creativity and strategy are the backbone of everything we do. We don’t just deliver impactful work—we help businesses create a lasting impression, both visually and functionally.

We’re an agency for the lack of a better word, but we’re far from the cookie-cutter agency experience. Think of us as an extension of your team, immersing ourselves in your brand and working alongside you to achieve your goals.

BRANDING & IDENTITY | STRATEGY | POSITIONING

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Here’s the thing: while we were helping so many brands define their identities and stand out, our own brand had started feeling a little… outdated. It didn’t fully reflect who we are now or how much we’ve grown.

A rebrand felt like the natural next step. We wanted to create something that not only looked better but also told our story in a way that felt honest and aligned with where we’re headed. It was about showing up as our best selves—not just for us, but for the people we work with.

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Rebranding yourself is a whole journey (and yes, it’s as tricky as you’d imagine). We started with a deep dive into what made Brand Compass us.

We looked at:

  • What’s working: Our clients loved the impact of our work and our collaborative approach.

  • What’s missing: We felt like our brand wasn’t capturing the energy and creativity that we bring to the table every day.

  • Where we’re going: We needed an identity that could grow with us as we continue to scale and expand.
     

This wasn’t about reinventing ourselves. It was about refining what already made us strong and showing up with more clarity, confidence, and intention.

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Once the pieces came together, we made sure to approach the launch thoughtfully:

  • First, the team. We took time to align internally—because a rebrand only works when everyone behind it is fully on board.

  • Then, our clients. Sharing the story behind the rebrand with the people who’ve been part of our journey was important to us.

  • Finally, the world. Our website, social media, and every touchpoint now reflect this fresh direction.


This rebrand isn’t just about a new look. It’s about embracing change, showing the growth we’ve experienced, and staying true to what makes us unique. It’s a way for us to continue doing what we love—helping brands find their voice—while making sure we’re showing up as the best version of ourselves.
We’re proud of where we’ve been, and we’re so excited about where we’re headed. Here’s to the next chapter!

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