Brownie Stories
F&b - Bangalore - 2024
Brownie Stories is a homegrown brand that stemed during the lockdown : A passion project turned full time business, making the freshest, goey-est, fudgy-est brownies.
Social Media Strategy | Content Development | User Generated Content | Consulting on Social Media Execution
organic enquiries generated per month
25-30
increase in accounts engaged
49%
AVerge account reached per month
35k
Our 3 month association wit Brownie Stories was to set a sustainable pace in their content and Instagram game for them to learn, adapt and carry forward in house. We started with an elaborate content strategy, identifying the competitive landscape, finding the brand positioning, creating content pillars and design guidelines. This then flowed into monthly execution of content that we created in house and through user generated content. Our short but sweet stint was one which was constantly evolving to tell the brand's story, and one which was easy to execute for a small business owner, who is also a jack of all trades! :)
Samera, and old acquaintance of ours, reconnected with us through a recommendation. She and her co-founder were one of the most collaborative business owners we have worked with. They understood the process fully, trusted it completely and went with our recommendations in terms of design for the brand and the content strategies we put together for them.
It has truly been a wonderful experience collaborating with you and the team over the past few months. We’re grateful for your effort and the thoughtful guidance you’ve brought to our brand journey—it’s been a pleasure working with you all!
Samera, Brownie Stories