top of page
06-11-24-discipln guideline-draft 04-extended version_Page_17.jpg

DICIPLN

Activewear   -   bangalore

nov'24 - dec'24

DICIPLN is a lifestyle brand focused on promoting discipline across fitness, mental health, and productivity. Their goal is to empower their audience—ranging from young professionals and students to fitness enthusiasts—by helping them develop a disciplined approach to life, so they can achieve personal growth, well-being, and success. DICIPLN needed a brand strategy that would resonate with their target demographic, positioning them as a mentor-like, supportive brand that champions consistency and self-improvement. We were tasked with helping DICIPLN create a cohesive brand narrative and identity that would inspire and engage their audience, motivating them to take control of their personal and professional lives.

BRAND & IDENTITY | STRATEGY | BRAND MANAGEMENT

06-11-24-discipln guideline-draft 04-extended version_Page_08.jpg

To establish DICIPLN as a motivational brand, we took a strategic approach to ensure its tone and messaging reflected the essence of discipline, consistency, and personal empowerment. Our focus was to create a brand strategy that was warm and relatable, while still being aspirational and encouraging. We wanted to strike the right balance between being a supportive mentor and a trusted ally to DICIPLN’s community.

  • Target Audience: 18-35-year-olds—are urban professionals, students, and fitness enthusiasts. They value quality, durability, and ethical practices, with a keen interest in living a more balanced and productive life.

  • Brand Personality: Is warm, encouraging, and relatable, resembling a mentor who feels like a close friend. The brand creates a supportive community atmosphere, celebrating achievements, while always emphasizing personal growth and well-being.

  • Tone of Voice: We shaped it to be warm, friendly, and motivational. We wanted the language to reflect the brand’s focus on discipline, while fostering a sense of camaraderie and personal connection. The tone of voice makes the brand feel like a trusted companion on the journey to self-improvement.

  • Customer Journey: Structured into three distinct phases: Discovery, Commitment, and Investment. In the Discovery phase, we focus on educating and inspiring the audience, making them aware of DICIPLN’s mission. During the Commitment phase, we motivate them to take small, consistent steps toward personal growth, and in the Investment phase, we encourage them to commit to DICIPLN’s products and services as tools for ongoing development.

06-11-24-discipln guideline-draft 04-extended version_Page_13.jpg
  • Brand Positioning: Positioned as a brand that is not just about fitness, but about holistic well-being, blending mental health, productivity, and physical fitness into one unified narrative. We wanted to communicate that DICIPLN is more than just a product—it's a lifestyle.

  • Content Strategy: Focused on engaging the community through real-life journeys and stories. By using user-generated content and relatable narratives, we aimed to show how DICIPLN’s products and philosophy could integrate seamlessly into everyday life.

  • Visual Identity: The visual identity reflects the core values of discipline, balance, and sustainability. It was clean, minimalist, and functional, with an emphasis on quality and durability—traits that resonate with DICIPLN’s target demographic.

  • Influencer Partnerships: To help spread the brand's message, we planned strategic influencer partnerships with individuals who embody discipline and consistency in their lives, whether through fitness, mental health, or productivity. This would amplify DICIPLN’s ethos, making it relatable to the wider audience.

Social Media Mockup.png

DICIPLN’s brand strategy has successfully positioned it as a relatable and motivating force in the lives of its target audience. By balancing authenticity with aspiration, we’ve created a brand that feels both supportive and empowering, making customers feel like they’re part of a community that values growth and consistency. The brand’s messaging resonates deeply with individuals who are seeking not just a product, but a meaningful shift in their lifestyle. As DICIPLN continues to grow, the brand’s presence in the lives of its customers will undoubtedly continue to inspire and motivate individuals to be the best versions of themselves.

bottom of page