Hive Home
Product, FOOD - Bangalore
2024 onwards
The Hive Home is a homegrown home linen brand with the intention to elevate everyday settings of homes. The brand is driven by finding inspiration and joy in every corner of your home - and that is what is reflecting in their collections : Aesthetic, functional, the best of quality, reasonably prices.
Social Media Strategy and Management | Content Creation | Product Launch Campaigns (Online and Offline) | Website Development | Influencer Marketing
Our journey with The Hive began at the very beginning of the brand’s coming to life. We consulted on a pre launch strategy with them to increase top of the funnel awareness while we built their website in parallel. We then moved into making sure that all digital assets and addresses were cohesive and optimised as per the brand guidelines we set working closely with their inhouse brand design team. We then went onto managing monthly campaigns and the brand’s social media presence on a month on month basis. We initially took a very clean and neat approach to the content, highlighting the brand's USPs and differentiating factors. We then went onto added layers of colour, quirk and creativity into the visual and written style to create a more share worthy brand!
Our experience with Satya, the visionary behind Flareon and The Hive Home, had been an energetic and inspiring collaboration, filled with creativity and innovation. We worked closely with Nandhini, the Marketing Head at Flareon, was also a key player in our collaboration, bringing her own unique approach to the table and closely with Akshara, who was pivotal in shaping the brand’s positioning and product design. Together, they made working with The Hive an enriching experience, where ideas were exchanged freely and executed with precision. After working closely with us for an extended period of time, Satya and Nandhini were ready to take processes in-house, continuing to build on the solid foundation we had set up for them.
We have a 4 year work experience with Brand Compass and those were the years our digital online footprint was established and also saw significant growth!
We have worked with so many social media companies but Brand Compass is that one team that works by understanding your brand, truly cares for the brand and does only what's best for the brand!
With weekly updates and very quick responses they always kept us well informed on our progress and the direction we were headed.
With an incredibly talented, young and enthusiastic team in place working with them was so much fun.
It was indeed an awesome experience working with team Brand Compass!
Nandhini, Marketing Manager