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India Hemp & Co.

wedding management   -   Bangalore   

2024 onwards

India Hemp & Co. was created and curated by Jayanti and Shalini Bhattacharya, two sisters living across the world from each other -. Their active life styles led them to explore healthy and natural alternatives to typical food choices in everyday life and their baby was born with Hemp - 

 

It’s their hero – and India Hemp and Co. spreads the good word. Not only is it one of the most sustainable, planet-friendly plants around – it’s also one of the most nutritious super seeds that are perfect powerhouses of goodness.

Social Media Strategy | Social Media Content Creation and Management | Product Launches | Emailers and Newsletters | Events and pop up ideation and participation | Customer Journey Mapping and Creation of Sales Funnels | Website rebrand : Content and execution coordination | Management of overall digital footprint

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Our working association with India Hemp and Co lasted over 3 years - The most experimental, most satisfying and most productive! The approach we took to their social media management was heavily dependant on educating people about the otherwise alien concept of Hemp, plant based superfoods, plant based proteins and it’s impact on the body and the environment. We were not able to advertise on Meta or Google because of community guidelines in advertisement of Hemp, so we relied on building organic communities, creating organic educational content, and driving sales to the website through mostly organic methods. Our strategies were constantly evolving with each year, each season and each month - trying to stay ahead of the curve at all times!

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It was such an interesting project for us at Brand Compass, one that was really close to our heart. Why, you ask? Firstly, it was our first big project since inception. Secondly, India Hemp and Co and Brand Compass were born in the same month and the same year, which meant we shared a common drive and hunger for success. But mostly importantly, we got to work with another two-women-founder-duo, much like the partnership at Brand Compass. Working with Shalini and Jayanti taught us so much, we were always a team first, and the client-agency relationship came second. We explored new avenues of work together, explored marketing modules and experimented plenty, set up processes and systems for the first time, and constantly synergised in a way that was not only productive, but also heart warming.

This is your Testimonial quote. Give your customers the stage to tell the world how great you are!

Frankie B.

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