
Riverside Coffee Co.
cafe - coorg
mar'24 - april'24
Riverside Coffee Co., a family-owned coffee plantation and café with a rich history since 1898, prides itself on sustainable practices, high-quality beans, and a legacy of passion. While they were known for their exceptional coffee and food, their menu lacked the visual storytelling that aligned with their deep-rooted values and the unique café experience they offered. Riverside wanted a menu that not only showcased their culinary offerings but also reflected their dedication to sustainability and the personal story behind each cup of coffee. Our challenge was to design a menu that would elevate their café experience, capturing both the legacy and modernity of Riverside.
MENU DESIGN

We wanted to craft a menu that told the Riverside story—one that went beyond just the food and beverages. We aimed to visually capture the warmth of the family-run operation, their commitment to sustainable farming, and their dedication to making each meal and cup of coffee a work of art. The design needed to reflect the vintage charm of the plantation, while also celebrating the fresh and modern culinary experience Riverside provided.

-
Design Direction: The menu wasn’t just a list of items; it became an experience. We infused vintage elements that connected with Riverside’s rich history and integrated earthy tones to reflect their commitment to nature and sustainability.
-
Illustrations: Every illustration was carefully designed to showcase the freshness and quality of Riverside’s ingredients. Each dish and drink wasn’t just a menu item, but a piece of art representing the café’s artisanal approach.
-
Coffee Table: Coffee is at the heart of Riverside, so we created a dedicated "Coffee Table" section. This spotlighted their diverse coffee blends, with detailed flavor profiles and brewing suggestions, giving customers a deeper connection to the drinks.

The new menu design transformed how customers engaged with Riverside Coffee Co. It was no longer just a list of options, but a story in itself—one that invited customers to learn about the heritage, sustainability, and artistry behind every cup and dish. The menu elevated the café experience, making it more immersive and memorable. It also encouraged guests to take home a piece of Riverside through their retail offerings, deepening their connection with the brand.




