
Wellness Collective
Product, FOOD - Bangalore
2024 onwards
The Wellness Collective is your modern guide to holistic living and health. They're here to inspire you to incorporate daily rituals and make your wellness routine a priority - through functional, nutritional, healing products that are curated to make you feel your best, for all your health & wellness concerns and lifestyle goals. The core of Wellness Collective is to make the concept of wellness easy, by helping you every step of the way to optimize and elevate your health and wellness.
Social Media Strategy and Management | Content Creation | Brand Awareness Ads | Emailers and newsletters

Educational content and a really well curated grid took priority in the way we approached content for The Wellness Collective. We approached every month from a step by step approach : Finding out what the new products and brands were being listed on the market place, identifying content collaboration opportunities with them, curating a grid that feels warm, welcoming and educational, setting a design tone for the month that was relevant and in line with the season or vibe for that month, added layers of education and inspiration to the content, bringing in the human element with it with user generated content : many pieces of the puzzle coming together to make the content speak to the right set of people.

Working with Rachita was always very collaborative - She had a very high sense of design, having partnered up with international brands and would drive us towards a route of peak aesthetics paired with functionality. Rachita gave us access to all her partner brand’s content and the global benchmarks it came with, and we would work collaboratively to simplify and optimize that for our target audience.


